Radio DJ Jordan North was rescued from the River Thames after trying to save a struggling dog from the water.
The former I’m A Celebrity Get Me Out Of Here contestant, 34, entered the water near the Hammersmith Bridge, west London, after spotting the Labrador, but said he soon became “panicky”.
Fortunately, crew from the RNLI, who were out on an exercise at the time, were flagged down by members of the public and reached North and the rescued dog in three minutes.
“A big thank you and a massive shout out to RNLI Chiswick who came and rescued me because I was getting a bit panicky,” North said while presenting his Capital Breakfast show.
Jordan North. Pic: PA
“I was getting a bit nervy as well because I thought my legs are going to go, I can’t hold on much longer so they got there just in time.
“The real heroes here are the RNLI who came out and got me, put a blanket round me. They’re the heroes.”
Thames Commander Gavin Simmons alongside Sid Blake, Tom Coe and Cameron Crawley found North sat on a float with the dog on his lap.
North said he was out on a run when he saw the dog. Pic: RNLI
Video footage of the rescue, released by the RNLI, shows the boat approach the area which was being lit up by members of the public.
One of the crew members is heard saying: “That’s what’s-his-name off the radio, isn’t it?”
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North is then seen crossing a metal pole to the lifeboat, with the help of the crew.
“We are on call to help all those who find themselves in difficulty on the water 24 hours a day, 365 days a year, even our beloved pets,” Mr Simmons said.
“While we’d always encourage people to call 999 and ask for the Coastguard instead of entering the water themselves, we’re happy that in this instance we were able to help Jordan and the dog safely back to dry land.”